Abstract Footwear: Freda Salvador Collaborates With Artist Clare Rojas On Limited Edition Line


Bringing life into footwear this summer, San Francisco favorite Freda Salvador have just announced an exclusive collaboration with visual artist Clare Rojas. You’ve got to check out these abstract kicks.

Made exclusively with canvas, the ladies of Freda and the genius of Clare Rojas have come together to do a limited run of their WIT D’Orsey Oxford shoe. Coming in two colorways, one for the minimal maven and one for the colorful diva. The shoe is great for those who want to feel adventurous and effortlessly chic while all the more wearing a classic Freda shoe.

Clare Rojas, an experimental artist, has been exploring the lines between man and woman, physical and metaphysical, all the more translating them into abstract bleed prints that now show up on this exclusive shoe collection. Currently based in San Francisco, Rojas is considered to be part of the Mission School. She is “known for creating powerful folk-art-inspired tableaus that tackle traditional gender roles." 

“A multifaceted artist and a beautifully executed shoe line colliding talents to create a beautiful end result.”

To celebrate the launch of the collaboration, FRĒDA SALVADOR and Clare Rojas threw a brunch in Bolinas, with art advisor Sabrina Buell, stylist Lauren Goodman, and Yvonne Force Villareal (co-founder of the Art Production Fund).

And best yet, they will be sold at the Freda Salvador shop on Fillmore street (2416 Fillmore St). If we haven’t convinced you, check out the gorgy shoes below. We’ll take 4 pairs personally.


// The shoe retails for $395, but definitely is a collector’s piece for sure. You can start pre-ordering this collaboration here. Shop the rest of Freda Salvador here or check out more Clare Roja’s work.

Written by Anthony Rogers, images courtesy of Freda Salvador — Check out more Bay Area style and get shopping. Did you miss our A to Z best shops? Get that list crackin’.

Anthony is the founder of Bob Cut Mag and the director of business development. Anthony writes on LGBT, people, and gender issues but catch him also writing about other shenanigans he finds himself in. Want to partner with Bob Cut? Email him at anthony@bobcutmag.cm

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