The Founder's Letter: Bob Cut Turns 4 Today

The Founder's Letter: Bob Cut Turns 4 Today

As WebMD states, “Your child is growing up. Have you noticed that your 4- to 5-year-old is becoming more independent and self-confident? If not, you will in the coming year.” Truer words have never been spoken.

Welcome to year four of Bob Cut Mag. Quite honestly, it feels like just yesterday we were on set for our Issue 1 cover. In four short years, we’ve nearly told 3,000 stories, all about the Bay Area and the people who make it a pleasure to live here.

As the founder of a publication, I can attest to the fact that it is not an easy field to thrive in. Take it from the variety of Bay Area publications who’ve laid off team members, foregone print, or have entirely fell off the face of the planet. This industry in the Bay Area climate is unforgiving. We can’t blame them nor shame them, SF Bay Area isn’t always kind to independent journalism.

But how has Bob Cut been able to keep float in this field? Well, non-surprisingly, we keep you (the reader) involved in all aspects of what we do. Our core tenant “Community is our lifeblood,” iterates that our community of readers, followers, and fans have better helped our publication pivot, try new things, and expand. Of course, we’re not perfect. Not by a long shot—but that’s the beauty of it, right? We have so much to give and so much to try that we’re not even close to calling it quits quite yet.

After Bob Cut’s first issue cover. Photo courtesy of Danielle Wallis

After Bob Cut’s first issue cover. Photo courtesy of Danielle Wallis

What’s Coming Up

In the new year, we’ve been working on a load of new changes. Some we can discuss, others not yet. We can tell you that you should all be excited for what’s to come.

We also want to get you more involved in what we’re doing; it’s about making sure our community is glued into our corner. How we’re going to do this is just that, by asking you.

The Issue 5 release party at Tofino Wines on Geary. Photo by Grace Sager.

The Issue 5 release party at Tofino Wines on Geary. Photo by Grace Sager.

Pumping gas into a Getaround during on sponsored story with the brand.

Pumping gas into a Getaround during on sponsored story with the brand.

After a Bob Cut still life shoot in our first “office.”

After a Bob Cut still life shoot in our first “office.”

How can we keep this publication going?

It’s a big question on everyone’s lips. Rightfully so, running a fully digital and print company is a challenge when print isn’t in the demand anymore. To say you’re a “magazine” associates that you also have a print version. Those that do digital strictly with no physical presence have diluted the essence of holding a paper creation in your hand. Print isn’t dead, however, it’s just not the source of the written word like it once was.

You may have noticed your favorite magazines, publications, sources for what’s going on have enacted all sorts of paywalls, pay-to-play, or multi-tier subscription models to get premium content. It’s not to take your money—it’s so that writers, editors, and execs can get paid. Big corps are figuring out how to stay alive in this industry. Someday, Bob Cut may have to think about different methods in order to stay afloat but at this current juncture, we’re small yet mighty. Onward and upward.

2019

This year holds a lot of shifts for us, in a good way, we promise. Next month, we’re going to be informing you what’s to come. We’ve been building new sectors of our site and print and will be launching them slowly over the next couple of months. In preparation of issue 8 (can you BELIEVE?), we’re cutting, improving, and cushioning some new editorial advances and making sure we’re delivering you content that makes our heart sing. More on this very soon.

But until then gang, we’ll see you all around the Bay.

The Issue 3 launch party at Seldom Seen in Hayes Valley. Photo by Senny Mau.

The Issue 3 launch party at Seldom Seen in Hayes Valley. Photo by Senny Mau.



Need More Bay Area?


Your Updated Oakland Guide: Live Your Best Day With These Eats, Shopping, and More

Your Updated Oakland Guide: Live Your Best Day With These Eats, Shopping, and More

Wine Your Heart Out: 10 Bay Area Haunts We're Sipping

Wine Your Heart Out: 10 Bay Area Haunts We're Sipping

0