Get It Beauty: Korean Dream Enters The US Market

image

It is true that beauty is in the eye of the beholder, but it is also true that caring about the way one looks is far from being superficial. The idea of beauty has entered a positive limelight. It’s not about judging others by the way they look, or alienating a group of people who care about the beauty scene. Instead, its become a community where individuals who care about the idea of beauty send positive messages to each other and come together to bring an era of empowerment, even with just a simple shade of lipstick.

Korean products have been a good friend to the beauty community. It brings along the notion that caring about the way we look can be fun, empowering, free and also safe. It has rapidly invaded the American market because these products have an ideal element of fun, acceptance and a good worth of our time and money. For quite a long time, the price of beauty has been something many have tried to avoid, especially because most products don’t work, might harm you or are just no good. Korean products create a feel good movement. The movement of feeling happy about how we look and it being okay. It’s even caused an increase of positivity in people’s self-esteem and lifestyle. We’re slowing moving away from the negative stigma that having beauty regimes or wearing make-up is only what superficial and conceited people do, when the truth is the world is filled with amazing people that just want to feel beautiful and empowered. “Beauty” can just be viewed as a simple six lettered word, but for many of us it can represent confidence, will power, bravery and the ability to stand on our own.

image
image
image

Korean products; such as Tony Moly, Etude Mouse and Moonshot all have products that are selling off the shelves very quickly and are high in demand. To the point where backorders are created and many have to wait weeks to get their hands on their beloved products. As a former employee of Urban Outfitters—a popular store chain that sells Korean products—I’ve witnessed for myself how fast these face masks, creams and makeup products quickly sell out. And it’s not so much because of its popularity, but because they are products that actually work, are easy to use and bring a level a simplicity to its users. If there’s one thing that people love and want is the opportunity to live an easy and simple lifestyle, and these products provide that for them.

image
image
image
image
image

With the emergence of beauty vloggers, videos, Instagram influencers and positive campaigns, Korean products have been able to reach audiences that may not have been aware of their existence. Now they can be informed and educated more than ever before. When you provide evidence and facts, there’s a good chance people will believe what you say and be more inclined to purchase what you’re preaching. The beauty (no pun intended) of these products is that the descriptions and results of them are validated from the reviews and people that have tried them.

image

If you can offer a product that cares about the well-being of its potential users, provides positivity, safety and love, then there’s a great chance your products will do well. Korean products have done just that, and well the American market is loving it. So are you ready to be a part of the new movement?

Written by Brisa Gomez, Photography by Anthony Rogers, Fashion Editor - Danielle Wallis, Beauty Editor - Victor Cembellin, Model - Caina of SCOUT Modeling, Illustrations by Alec Lu. Check out the newest beauty looks the bay has to offer. Need a moment to treat yo self? This list of best SF Spas will be your best friend.

Style’d SF: Bolder Vistas

Body Knows Best: How a UTI Improved My Bathroom Habits

0