Nestled away in the cutest studio in Mill Valley lies the outerwear genuineness that is J’Amy Tarr, a long time Bay Area native and former dress designer for Queen Bey herself, we got to catch up with J’Amy herself to explore her creative workspace and talk outerwear.
Along with being a double MFA holder in design and textiles, J’Amy founded J’Amy Tarr Outerwear while living in Seattle, WA, there she was inspired by the city’s cool, temperates and edgy, radical fashion scene. As post-90s-Seattle-style grew more in more in modern 2016, drawing inspiration from a heavily grunge “Kurt Cobain” influence is historic.
“ [My] Garments are created to be timeless and classic yet still modern, which provides versatility and longevity to each piece.”
J’Amy’s small but intimate studio in Mill Valley shows the growing process from sketch to product and we got to do a small tour. A plethora of beautiful bombers and quality-stitched outerwear pieces, J’Amy Tarr is a knockout for the constant fall season that San Francisco lives in. Being able to show her clients the transparency of the brand really allows her to connect on a deeper level.
Check out her studio and inspirations below:
When asked about the fabric choices for her famed bombers:
“Lightweight outerwear garments truly speak to the Pacific Northwest and San Francisco Bay Area climates; however, when layered up or down they appeal to a wide range of temperatures that translate to other cities in the US.”
Which is so true because sweating does not compute for us.