A TV or radio commercial time is the period during a show or a radio presentation that is set aside for advertisements. When part of a show is tagged as ‘ad-supported’, it means that that part of the show is an advertisement for a product or brand that has been paid for. An ad-supported commercial time is a period cut out for advertisements, provided by media outlets to business owners, to showcase their products, these adverts are designed to be entertaining too.
Types Of Advertisement
- Newspaper
- Online advertisement
- Product placement
- Web banner
- Television
- Advocacy advertisement
- Radio advertisement
- Pop-up advertisement
- Classified advertising
- Mobile advertising
- Direct marketing
- Product placement
- Search advertising
- Billboards
- Animated advertisements
Why Do Businesses Pay For Advertisements?
Advertisements are one of the most important parts of a business, creating awareness for a new product attracts customers to it.
How Long Is Commercial Time In The US?
A commercial break lasts for about 4minutes, each advertisement may last from 10-15 seconds, TV or radio commercials are generally should because the media company or cable TV does not want to lose the interest of audiences.
Why Do Cable TVs Allow Ad Supported Commercials?
Profit; Before a brand is allowed to paste their products’ advertisements, certain dues must be paid to the media company. Ad-supported commercials are mainly for gaining profits.
Advantages of Advertising
- Audience; when you advertise your products on cable TVs, there is a chance of the advertisement reaching a larger audience. This would help in the exposure of the products.
- Effectiveness; Cable TV advertisements are quite effectual, it uses the medium of visuals, speech, and motion to relay the quality of your products to the public.
- Advertisements help you introduce and explain the quality of your products to your consumers.
- Advertisement increases your sales
- It helps you strike out your businesses’ competitors.
- Advertisement exposes your business to new customers.
- It expands your business.
Disadvantages of Cable TV Advertisement
- Placing advertisements on cable TVs can be a little hard as you are required to provide a video of your product, this video is not expected to exceed the duration of time given to you, some Cable TV adverts are allotted 10-15 seconds only.
- It is not relatively cheap to advertise your business on cable TVs, some media outlets charge very high rates.
- Your advertisement strategy is expected to meet the directives set by the media house, or it would be rejected.
- Most business owners know the essence of advertisements while others do not. The best and fastest way to increase sales of any product is by effectively placing advertisements for the product.
What Is An Effective Advertisement Strategy?
To effectively gain the best from advertisement, you need to know and choose your target audience, especially if your products are audience-selective. Before you pay an advertisement agent, check for the records of their past achievements with advertising. Make sure you check which advertising technique works the best for your products and remake them in more exciting ways.
Do Viewers Have To Pay for Ad-Supported Commercial Time?
Cable TV viewers do not need to pay for TV commercials, the only person who pays for these commercials are business owners who want to advertise their products. Ad-supported commercials are free for viewers.
Examples Of Commercials
- Rocket Homes and Rocket Mortgage: ‘Dream House with Anna Kendrick and Barbie’
- Amazon: ‘Mind Reader’
- Cheetos/Doritos: ‘Push It’
- Kia: ‘Robo Dog/ The All-Electric Kia EV6’
- Toyota: ‘Brothers’
- Lay’s: ‘Golden Memories’
- BMW: ‘Zeus & Hera’
- NFL: ‘Bring Down the House’
- E-Trade:’ Off the Grid’
- Coca-Cola: ‘Share A Coke Campaign’
- Apple: ‘Get a Mac Campaign’
- Absolut Vodka: ‘ The Absolut Bottle Campaign
- Heinz Ketchup: ‘No one develops Ketchup Like Heinz Campaign’
- Nivea: ‘Night Time Products Campaign’
- Airbnb: ‘Live There Campaign’
- Volkswagen: ‘Think Small Campaign’
- Google: ‘Year in Search Campaign’
- Adidas: ‘Behind the Scenes Advertisement’
- Colgate: ‘Torture Test Approach’
- McDonald’s: ‘Night Time Service Advertisement’
- Always: ‘Like a Girl
- Nike: ‘Just Do It’
As a business/brand owner, investing in advertisements is a smart move, it is the easiest way to generate traffic on your business webpages, exposure to your brand and products is an added advantage, do not hesitate to advertise your business today.
FAQs
- Why do Do Business Owners pay for Advertisements?
To improve the growth of their businesses and promote sales of their latest products.
- Are Cable TV Advertisements Effective?
Cable TV advertisements are very effective because a lot of people own cable TVs at home, so it is easier to reach a wider group of people through cable TVs.
- Are Pop-up ads an Effective Advertisement Strategy?
Pop-up ads also help a lot with brand exposure, all types of advertisements are effective if done with the right type of audience.
