What is VERO and Why Is Everyone Jumping On The Train?

What is VERO and Why Is Everyone Jumping On The Train?

While scrolling through the nation's number one app, Instagram, I began to stumble upon updates that read, "follow me on Vero." And to my question, what is Vero and why should I be downloading it?

Essentially, the ad-free app lets users share photos, add links, and recommend books, movies and TV shows to friends. Everyone who's anyone is currently, downloading, screenshotting, and sharing their profiles to their Instagram accounts. The feed similar to other major feed pioneers is that the order in which you see content is chronological and won't be swayed by majority like, shares, or comments. And for those who still don't get it, Vero is trying to be Instagram, Facebook, Twitter and Spotify rolled into one.

But with the rise of "getting to it first"—some people believe that this could be the next best app. Lest those who don't know, the app is free at the moment but eventually users will have to pay a subscription fee, which the makers say will keep it free of advertising. Vero says, "Vero’s business model isn’t based on serving advertisements. As a subscription-based service, our users are our customers, not the product we sell to advertisers. Our subscription model will allow us to keep Vero advertising-free, and to focus solely on delivering the best social experience instead of trying to find new ways to monetize our users’ behavior or tricking them back into the app with notifications."

For Vero (due to the increased popularity overnight) the challenge is now is to maintain its current surge by improving server space. So we will have to see in the next couple of weeks what becomes of the app, because with scaling, a subscription model won't last.

// Check out the app on the App Store or on Google Play; vero.co.

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