Where the coolest garments come to play, VREELA (a relatively new e-comm store) has just launched their store web-wide. We think it's pretty chic so we had to photograph it.
The new online shopping site VREELA offers brands in editorial quality content in a small (online) store setting. The female founder who has asked to remain anonymous (???) has architecture and fashion design in her background; naturally, design has always been an important quality in the way she shops.
The pieces range from NYC designers to the obscure brands from around the world, lucky for us, VREELA is currently having a sale on most of their items. VREELA's well-edited designer line-up include Ryan Roche, Rachel Comey, Rodebjer, Henrik Vibskov, Trademark and Gray Matters. The Bob Cut fashion team took it upon ourselves to serve what we loved from VREELA's collection, each piece is shopable on the site. The looks follow below.
wardrobe + prop styling in the SF Bay Area.