Minimalism and quality are so in season.
Sephora is walking the minimalist walk by choosing Sausalito-based cosmetics company lilah b to join in on their latest, striped-down initiative; the brand is committed to providing healthy, cleaner formulations.
Skipping ahead a few weeks to August 4th, three handpicked lilah. b complexion products will be available in Sephora stores throughout the U.S. and Canada. They are Aglow Face Mist, Bronzed Beauty Bronzer Duo and Flawless Finish Foundation in five shades.
Lilah b’s mission is to declutter, tidy-up, and simplify the whole cover-up routine with their “with less, you are more” philosophy. As they say: they’re trying to spread the Northern California way of beauty—clean, sharp, and uniquely you.
“We couldn’t be more excited or honored to be part of the impressive collection of brands in Sephora’s Natural initiative,” said lilah. b’s founder and CEO, Cheryl Yannotti Foland. “Our partnership will allow us to offer the Sephora customer a luxurious, high performance color collection in this extremely important category.”
// Look to see where your nearest Sephora here to swatch your next pallet of NorCal inspired beauty.
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