Being a "Vintner's Daughter", there is an implication that your parents had some minor or major inspiration in the brand, do you believe that to be true? Why or why not?
My mom has always been a skincare fanatic so for sure I caught her bug early on. I was never the girl in her 20’s spending money on handbags. It was always on skincare. And my father absolutely instilled in me the idea of quality at all costs. From food to farming, he believes that the very finest quality leads to the best products. Cutting corners is not acceptable. That is very much the philosophical foundation Vintner’s Daughter is built upon.
Let's discuss also that your product, Active Botanical Serum, has been on the receiving end of accolades from Allure Magazine, Vogue, and even Gwyneth Paltrow herself—amongst all this praise, how do you stay grounded and focused? Or does it get in your head ever?
We are so honored to be a part of all those press outlets, but honestly I am performance and product driven, so what really makes me happy and inspired is hearing from the women and men who have incredible results. Nothing is better than receiving an email from someone who now has confidence in her skin. That can change everything.
If we can get to the meat, why only one product? It's been a good amount of years since the ABS has been on people's radars, will you feel it when it's time to launch a new product?
We set out early on to only create game changing, category defining products.We can't just put our label on pre-made formulas because for us, it isn’t about staying in a press cycle or filling up a shelf at a store. We are product driven, not marketing driven. The kind of products we want to make take years and years of research and development. Stay tuned though.
What is one thing you wish people knew more about, when it comes to you—the founder—or the brand in general? What could we set the record straight on?
That we are uncompromising and unwavering in our commitment to the very finest efficacy and quality. It isn’t a marketing message. Its real.